In this day and age, everybody knows someone who can create a website. A nephew, son, cousin, friend, etc. And the reality is that it's true. The difference is more about how it is done, what it says (content), as well as who it is designed for. The end result when a website is designed by a professional is that the website becomes a very effective marketing tool that improves the company's branding, is consistent with the companies image and is content rich for the important people who will be really using and visiting the website, the companies clients and prospects!
Content is extremely important to the visitor, because you only have about 20 to 30 seconds maximum to capture a visitors interest before they choose to go on or go elsewhere. If the content isn't laid out properly or is not written well, you lose. An ineffective website can mean disaster for company and often times no website might be a better choice than a website with poor content and design.
Significant thought must be put into creating a design that is consistent with the company's image as well as meets the requirements of the visitors who will be coming to the website. Colors are very important, so is motion and fonts. If the company is in a high tech market, or one that has teens and college age people as clients then, bright, flashy colors, motion and music might be appropriate. But, if it isn't that type of company then having a website that is full of flash etc. would be the absolute wrong thing to do.
At Ascend Business Solutions, we are fully aware of what works and what is appropriate for each of our clients. We utilize a consultative approach to properly understand their business, who their customers are and how they differentiate themselves from their competition. Only then, can we recommend and guide them through the design process so that the end result is a well designed and appropriate website for their business! Give us a call to set up a no obligation appointment and see what we can do for your business.
